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From the Add Content tab you can drag in any of these content types:
Data Query is the only type that connects to a marketing platform. Calculated Metric, Custom Data, Goal, and Static Value are data widgets too, but they bind to something inside Oviond — a formula, an uploaded dataset, a saved goal, or a value you type. The rest are presentation widgets you can use to frame and annotate your data.

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Variables in text

Textbox widgets can include variables that resolve to live client and report details when the report is viewed, shared, or exported to PDF. Insert them from the text toolbar — each shows as a chip while editing and renders as real text everywhere the report appears. For example, Here’s the {{Report Name}} update for {{Client Name}} covering {{Date Range}} fills itself in for every client and every reporting period.