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A calculated metric is a custom KPI defined by a formula — for example Revenue / Sessions or (Clicks / Impressions) * 100. You combine metrics from your connected data sources with operators and number constants, then use the result in widgets like any other metric. Calculated metrics are managed inside the project editor, on the Calculated Metrics tab.

Use a calculated metric

Once saved, a calculated metric appears alongside your data-source metrics in the Data Query widget’s metric picker. Select it like any other metric to chart it, show it as a KPI, or add it to a table.

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API