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Oviond gives you three tools for extending the default metrics that come with each integration: calculated metrics let you define your own formulas, saved metrics let you bookmark a metric configuration for quick reuse, and custom data lets you upload datasets that aren’t available through any integration. Each tool is available from the Metrics section in the left sidebar.

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Calculated metrics

A calculated metric is a user-defined formula that combines one or more existing metrics into a new value. For example, you can create a click-through rate metric by dividing clicks by impressions and multiplying by 100, or a cost-per-lead metric by dividing spend by the number of leads. Calculated metrics appear alongside native metrics when you configure a widget.

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Create a calculated metric

1

Open Metrics

Click Metrics in the left sidebar, then select the Calculated Metrics tab.
2

Click New Calculated Metric

Click + New Calculated Metric.
3

Name the metric

Enter a name in the Metric name field. Choose a name that makes the formula’s purpose clear (for example, “CTR %” or “Cost per Lead”).
4

Write the formula

In the Formula field, build your calculation using the metric picker and standard operators (+, -, *, /, and parentheses for grouping). Start typing a metric name to search and insert it.Example formula for click-through rate:
(Clicks / Impressions) * 100
5

Set the unit

Choose the unit that matches the output of your formula: Number, Percentage, or Currency. This controls how the value is formatted in widgets.
6

Save the metric

Click Save. The calculated metric is now available across all your clients and reports.

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Edit a calculated metric

  1. Go to Metrics > Calculated Metrics.
  2. Find the metric you want to update and click the three-dot menu next to it.
  3. Select Edit.
  4. Update the name, formula, or unit as needed and click Save.
Editing a calculated metric updates it everywhere it is used. Any widgets that display this metric will immediately reflect the new formula.

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Duplicate a calculated metric

  1. Go to Metrics > Calculated Metrics.
  2. Click the three-dot menu next to the metric and select Duplicate.
  3. Oviond creates a copy prefixed with “Copy of”. Open the copy, rename it, and adjust the formula as needed.

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Use a calculated metric in a widget

When adding or editing a widget in the report builder, open the Metrics selector. Your calculated metrics appear in the list alongside native metrics from connected integrations. Select the calculated metric as you would any other metric.

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Saved metrics

A saved metric is a bookmark for a specific metric configuration — including the metric itself, any filters applied, and the visualization type. Instead of re-configuring the same combination each time you add a widget, you save it once and select it from a list when building reports. For example, you might save “Google Ads — Conversions (last 30 days, search campaigns only, displayed as KPI)” as a saved metric so you can drop it into any report in a few clicks.

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Create a saved metric

1

Open Metrics

Click Metrics in the left sidebar, then select the Saved Metrics tab.
2

Click New Saved Metric

Click + New Saved Metric.
3

Choose the metric

Select the platform, then choose the metric you want to save from the dropdown.
4

Apply filters

Add any filters you want to lock in — for example, filtering by campaign type, device, or date range. Filters set here are applied every time this saved metric is used in a widget.
5

Choose a visualization type

Select the default visualization for this metric: KPI, Line chart, Bar chart, or Table.
6

Name and save

Enter a descriptive name and click Save.

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Use a saved metric when adding a widget

  1. In the report builder, click + Add Widget.
  2. In the widget configuration panel, switch to the Saved Metrics tab.
  3. Select the saved metric from the list. Oviond pre-fills the widget with the metric, filters, and visualization you defined.
  4. Adjust any settings that need to differ for this specific widget, then click Add Widget.

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Custom data

Custom data lets you upload your own datasets into Oviond as data sources. This is useful for data that doesn’t flow through any integration — such as offline conversions, manually tracked budget sheets, lead quality scores, or any other dataset your clients provide as a spreadsheet. Each custom data source accepts up to 10,000 rows per dataset. Once uploaded, a custom data source appears in the widget builder alongside your integration data, so you can visualize it in charts, tables, and KPI tiles.

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Upload a CSV as a custom data source

1

Open Metrics

Click Metrics in the left sidebar, then select the Custom Data tab.
2

Click New Custom Data

Click + New Custom Data.
3

Name the dataset

Enter a name that identifies the dataset (for example, “Offline Conversions — Q1 2025” or “Monthly Budget Sheet”).
4

Upload your CSV

Click Upload CSV and select your file. The CSV must include a header row. Oviond reads the column names from the header and uses them as the available fields in the widget builder.
5

Map column types

For each column, confirm or set the data type: Text, Number, Date, or Currency. Setting the correct type ensures Oviond can aggregate and visualize the data properly.
6

Save the data source

Click Save. The dataset is now available as a data source when building widgets.
Custom data sources support up to 10,000 rows per dataset. If your CSV exceeds this limit, split it into multiple files and upload each as a separate data source.

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Edit a custom data source

To update the data in an existing custom data source — for example, to add new rows for the current month:
  1. Go to Metrics > Custom Data and find the dataset.
  2. Click the three-dot menu and select Edit.
  3. Upload a new CSV to replace the existing data, or edit the column type mappings.
  4. Click Save. Widgets using this data source update automatically.

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Delete a custom data source

Deleting a custom data source permanently removes the dataset and disconnects any widgets that use it. Those widgets will stop displaying data. This cannot be undone.
  1. Go to Metrics > Custom Data.
  2. Click the three-dot menu next to the dataset and select Delete.
  3. Confirm the deletion.

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Use custom data in a widget

  1. In the report builder, click + Add Widget.
  2. In the widget configuration panel, open the Data Source dropdown and select your custom data source from the list (it appears under the Custom Data section).
  3. Choose the columns you want to display or aggregate.
  4. Configure the visualization and click Add Widget.