Pinterest Ads

Field reference and API usage

Field ReferencePinterest Ads

Pinterest Ads

Advertising

Pinterest advertising platform

408 metrics47 dimensions4 data viewsoauth2 auth

Metrics

102

Account 102

IDNameSymbol
CAMPAIGN_DAILY_SPEND_CAPCampaign Daily Spend Capcurrency
CAMPAIGN_LIFETIME_SPEND_CAPCampaign Lifetime Spend Capcurrency
CHECKOUT_ROASTotal ROAS (Checkout)currency
CLICKTHROUGH_1Paid Clicksnumber
CLICKTHROUGH_1_GROSSGross Clicksnumber
CLICKTHROUGH_2Earned Clicksnumber
CPC_IN_MICRO_DOLLARCPC - (in micro USD)currency
CPM_IN_DOLLARCPM (in USD)currency
CPM_IN_MICRO_DOLLARCPM - (in micro USD)currency
CTRCTR%
CTR_2Earned CTR%
ECPCV_IN_DOLLARCPCV (100%)currency
ECPCV_P95_IN_DOLLARCPCV (95%)currency
ECPC_IN_DOLLARPaid CPC (in USD)currency
ECPC_IN_MICRO_DOLLARPaid CPC - (in micro USD)currency
ECPE_IN_DOLLARCPE (in USD)currency
ECPM_IN_MICRO_DOLLARPaid CPM - (in micro USD)currency
ECPV_IN_DOLLARPaid CPV (in USD)currency
ECTRPaid CTR%
EENGAGEMENT_RATEPaid Engagement Rate%
ENGAGEMENT_1Paid Engagementsnumber
ENGAGEMENT_2Earned Engagementsnumber
ENGAGEMENT_RATEEngagement Rate%
IDEA_PIN_PRODUCT_TAG_VISIT_1IDEA Pin Product Tag Visit 1number
IDEA_PIN_PRODUCT_TAG_VISIT_2IDEA Pin Product Tag Visit 2number
IMPRESSION_1Impressionsnumber
IMPRESSION_1_GROSSGross Impressionsnumber
IMPRESSION_2Earned Impressionsnumber
INAPP_CHECKOUT_COST_PER_ACTIONTotal CPA (Checkout)currency
OUTBOUND_CLICK_1Paid Outbound Clicksnumber
OUTBOUND_CLICK_2Earned Outbound Clicknumber
PAGE_VISIT_COST_PER_ACTIONWeb CPA (Page Visit)currency
PAGE_VISIT_ROASWeb ROAS (Page Visit)currency
PAID_IMPRESSIONPaid Impressionsnumber
REPIN_1Repin 1number
REPIN_2Repin 2number
REPIN_RATERepin Rate%
SPEND_IN_DOLLARSpend (in USD)currency
SPEND_IN_MICRO_DOLLARSpend - (in micro USD)currency
TOTAL_CHECKOUTTotal Conversions (Checkout)number
TOTAL_CHECKOUT_VALUE_IN_MICRO_DOLLARTotal Order Value (Checkouts) - (in micro USD)currency
TOTAL_CLICKTHROUGHClicksnumber
TOTAL_CLICK_ADD_TO_CARTClick-through Conversions (Add to Cart)number
TOTAL_CLICK_CHECKOUTClick-through Conversions (Checkout)number
TOTAL_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLARClick-through Order Value (Checkout) - (in micro USD)currency
TOTAL_CLICK_LEADClick-through Conversions (Lead)number
TOTAL_CLICK_SIGNUPClick-through Conversions (Signup)number
TOTAL_CLICK_SIGNUP_VALUE_IN_MICRO_DOLLARClick-through Order Value (Signup) - (in micro USD)currency
TOTAL_CONVERSIONSConversionsnumber
TOTAL_CUSTOMConversions (Custom)number
TOTAL_ENGAGEMENTEngagementsnumber
TOTAL_ENGAGEMENT_CHECKOUTEngagement Conversions (Checkout)number
TOTAL_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLAREngagement Order Value (Checkout) - (in micro USD)currency
TOTAL_ENGAGEMENT_LEADEngagement Conversions (Lead)number
TOTAL_ENGAGEMENT_SIGNUPEngagement Conversions (Signup)number
TOTAL_ENGAGEMENT_SIGNUP_VALUE_IN_MICRO_DOLLAREngagement Order Value (Signup) - (in micro USD)currency
TOTAL_IDEA_PIN_PRODUCT_TAG_VISITTotal Idea Pin Product Tag Visitnumber
TOTAL_IMPRESSION_FREQUENCYFrequencynumber
TOTAL_IMPRESSION_USERTotal Impression Usernumber
TOTAL_LEADConversions (Lead)number
TOTAL_OFFLINE_CHECKOUTOffline Conversions (Checkout)number
TOTAL_PAGE_VISITConversions (Page Visits)number
TOTAL_REPIN_RATETotal Repin Rate%
TOTAL_SIGNUPConversions (Signup)number
TOTAL_SIGNUP_VALUE_IN_MICRO_DOLLARConversion Value (Signup) - (in micro USD)currency
TOTAL_VIDEO_3SEC_VIEWSPaid 3sec Video Viewsnumber
TOTAL_VIDEO_AVG_WATCHTIME_IN_SECONDTotal Video Avg. Watchtime In Secondnumber
TOTAL_VIDEO_MRC_VIEWSPaid Video Viewsnumber
TOTAL_VIDEO_P0_COMBINEDPaid Video Startsnumber
TOTAL_VIDEO_P100_COMPLETEPaid Video Views at 100%number
TOTAL_VIDEO_P25_COMBINEDPaid Video Views at 25%number
TOTAL_VIDEO_P50_COMBINEDPaid Video Views at 50%number
TOTAL_VIDEO_P75_COMBINEDPaid Video Views at 75%number
TOTAL_VIDEO_P95_COMBINEDPaid Video Views at 95%number
TOTAL_VIEW_ADD_TO_CARTView-through Conversions (Add to Cart)number
TOTAL_VIEW_CHECKOUTView-through Conversions (Checkout)number
TOTAL_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLARView-through Order Value (Checkout) - (in micro USD)currency
TOTAL_VIEW_LEADView-through Conversions (Lead)number
TOTAL_VIEW_SIGNUPView-through Conversions (Signup)number
TOTAL_VIEW_SIGNUP_VALUE_IN_MICRO_DOLLARView-through Order Value (Signup) - (in micro USD)currency
TOTAL_WEB_CHECKOUTWeb Conversions (Checkout)number
TOTAL_WEB_CHECKOUT_VALUE_IN_MICRO_DOLLARWeb Order Value (Checkout) - (in micro USD)currency
TOTAL_WEB_CLICK_CHECKOUTWeb Click-through Conversions (Checkout)number
TOTAL_WEB_CLICK_CHECKOUT_VALUE_IN_MICRO_DOLLARWeb Click-through Order Value (Checkout) - (in micro USD)currency
TOTAL_WEB_ENGAGEMENT_CHECKOUTWeb Engagement Conversions (Checkout)number
TOTAL_WEB_ENGAGEMENT_CHECKOUT_VALUE_IN_MICRO_DOLLARWeb Engagement Order Value (Checkout) - (in micro USD)currency
TOTAL_WEB_SESSIONSWeb Sessionsnumber
TOTAL_WEB_VIEW_CHECKOUTWeb View-through conversions (Checkout)number
TOTAL_WEB_VIEW_CHECKOUT_VALUE_IN_MICRO_DOLLARWeb View-through Order Value (Checkout) - (in micro USD)currency
VIDEO_3SEC_VIEWS_2Earned 3sec Video Viewsnumber
VIDEO_LENGTHVideo Lengthnumber
VIDEO_MRC_VIEWS_2Earned Video Viewsnumber
VIDEO_P0_COMBINED_2Earned Video Startsnumber
VIDEO_P100_COMPLETE_2Earned Video Views at 100%number
VIDEO_P25_COMBINED_2Earned Video Views at 25%number
VIDEO_P50_COMBINED_2Earned Video Views at 50%number
VIDEO_P75_COMBINED_2Earned Video Views at 75%number
VIDEO_P95_COMBINED_2Earned Video Views at 95%number
WEB_CHECKOUT_COST_PER_ACTIONWeb CPA (Checkout)currency
WEB_CHECKOUT_ROASWeb ROAS (Checkout)currency
WEB_SESSIONS_1Paid Web Sessionsnumber
WEB_SESSIONS_2Earned Web Sessionsnumber

Dimensions

4

Time 4

IDName
DATEDate
WEEKWeek
MONTHMonth
YEARYear
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