Microsoft Ads

Field reference and API usage

Field ReferenceMicrosoft Ads

Microsoft Ads

Paid Search

Microsoft Advertising (formerly Bing Ads) campaign performance metrics

https://ads.microsoft.com ↗

304 metrics43 dimensions6 data viewsoauth2 auth

API Usage

Metrics

58

Basic 15

	ID	Name	Symbol
	`Impressions`	Impressions	number
	`Clicks`	Clicks	number
	`Spend`	Spend	currency
	`AverageCpc`	Avg. CPC	currency
	`Ctr`	CTR	%
	`AveragePosition`	Avg. Position	decimal
	`QualityScore`	Quality Score	number
	`HistoricalQualityScore`	Historical Quality Score	number
	`AdRelevance`	Ad Relevance	number
	`HistoricalAdRelevance`	Historical Ad Relevance	number
	`AverageCpm`	Avg. CPM	currency
	`ExpectedCtr`	Expected CTR	%
	`HistoricalExpectedCtr`	Historical Expected CTR	%
	`ClickSharePercent`	Click Share Percent	%
	`AverageCPV`	Avg. CPV	currency

Audience 3

	ID	Name	Symbol
	`AudienceImpressionSharePercent`	Audience Impression Share	%
	`AudienceImpressionLostToRankPercent`	Audience Impression Lost To Rank	%
	`AudienceImpressionLostToBudgetPercent`	Audience Impression Lost To Budget	%

Conversions 16

	ID	Name	Symbol
	`Conversions`	Conversions	number
	`ConversionRate`	Conversion Rate	%
	`CostPerConversion`	Cost Per Conversion	currency
	`RevenuePerConversion`	Revenue Per Conversion	currency
	`AllConversions`	All Conversions	number
	`AllRevenue`	All Revenue	currency
	`AllConversionRate`	All Conversion Rate	%
	`AllCostPerConversion`	All Cost Per Conversion	currency
	`AllReturnOnAdSpend`	All Return On Ad Spend	currency
	`AllRevenuePerConversion`	All Revenue Per Conversion	currency
	`ViewThroughConversions`	View Through Conversions	number
	`ConversionsQualified`	Conversions Qualified	number
	`Assists`	Assists	number
	`CostPerAssist`	Cost Per Assist	currency
	`ReturnOnAdSpend`	Return On Ad Spend	currency
	`Revenue`	Revenue	currency

Call Tracking 3

	ID	Name	Symbol
	`PhoneCalls`	Phone Calls	number
	`PhoneImpressions`	Phone Impressions	number
	`Ptr`	Phone Through Rate	%

Low Quality Traffic 9

	ID	Name	Symbol
	`LowQualityClicks`	Low Quality Clicks	number
	`LowQualityClicksPercent`	Low Quality Clicks Percent	%
	`LowQualityImpressions`	Low Quality Impressions	number
	`LowQualityImpressionsPercent`	Low Quality Impressions Percent	%
	`LowQualityConversions`	Low Quality Conversions	number
	`LowQualityConversionRate`	Low Quality Conversion Rate	%
	`LowQualityGeneralClicks`	Low Quality General Clicks	number
	`LowQualitySophisticatedClicks`	Low Quality Sophisticated Clicks	number
	`LowQualityConversionsQualified`	Low Quality Conversions Qualified	number

Views 11

	ID	Name	Symbol
	`VideoViews`	Video Views	number
	`VideoViewsAt25Percent`	Video Views 25%	number
	`VideoViewsAt50Percent`	Video Views 50%	number
	`VideoViewsAt75Percent`	Video Views 75%	number
	`CompletedVideoViews`	Completed Video Views	number
	`VideoCompletionRate`	Video Completed Rate	%
	`TotalWatchTimeInMS`	Total Watch Time	time
	`AverageWatchTimePerVideoView`	Avg. Watch Time Per Video	time
	`AverageWatchTimePerImpression`	Avg. Watch Time Per Impression	time
	`ViewThroughRevenue`	View Through Revenue	currency
	`ViewThroughRate`	View Through Rate	%

Custom Metrics 1

	ID	Name	Symbol
	`CustomCostPerConversion`	Cost Per Lead	currency

Dimensions

1

Time 1

	ID	Name
	`TimePeriod`	Day

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