LinkedIn Ads

Field reference and API usage

Advertising

LinkedIn advertising platform for B2B marketing and professional audience targeting.

264 metrics70 dimensions4 data viewsoauth2 auth

Metrics

ID	Name	Symbol
`approximateUniqueImpressions`	Reach	number
`impressions`	Impressions	number
`clicks`	Clicks	number
`ctr`	Ctr	%
`companyPageClicks`	Company Page Clicks	number
`landingPageClicks`	Landing Page Clicks	number
`otherEngagements`	Other Engagements	number
`totalEngagements`	Total Engagements	number
`totalSocialActions`	Total Social Actions	number
`engagementRate`	Engagement Rate	%
`cpc`	CPC	currency
`cpm`	CPM	currency
`spend`	Total Spent	currency
`spend_eur`	Total Spent (EUR)	currency
`spend_gbp`	Total Spent (GBP)	currency
`spend_usd`	Total Spent (USD)	currency

ID	Name	Symbol
`likes`	Likes	number
`comments`	Comments	number
`shares`	Shares	number
`reactions`	Reactions	number
`follows`	Follows	number
`viralClicks`	Viral Clicks	number
`viralImpressions`	Viral Impressions	number
`viralLikes`	Viral Likes	number
`viralComments`	Viral Comments	number
`viralShares`	Viral Shares	number
`viralFollows`	Viral Follows	number
`viralCompanyPageClicks`	Viral Company Page Clicks	number
`viralLandingPageClicks`	Viral Landing Page Clicks	number
`viralOtherEngagements`	Viral Other Engagements	number
`viralTotalEngagements`	Viral Total Engagements	number
`viralExternalWebsiteConversions`	Viral External Website Conversions	number
`viralExternalWebsitePostClickConversions`	Viral External Website Post Click Conversion	number
`viralExternalWebsitePostViewConversions`	Viral External Website Post View Conversions	number
`viralFullScreenPlays`	Viral Full Screen Plays	number
`viralReactions`	Viral Reactions	number

ID	Name	Symbol
`opens`	Opens	number
`sends`	Sends	number
`textUrlClicks`	Text URL Clicks	number
`actionClicks`	Action Clicks	number
`adUnitClicks`	Ad Unit Clicks	number
`leadGenerationMailContactInfoShares`	Lead Generation Mail Contact Info Shares	number
`leadGenerationMailInterestedClicks`	Lead Generation Mail Interested Clicks	number

ID	Name	Symbol
`oneClickLeads`	Leads	number
`oneClickLeadFormOpens`	Lead Form Opens	number
`viralOneClickLeads`	Viral Leads	number
`viralOneClickLeadFormOpens`	Viral Form Opens	number
`oneClickLeadsCost`	Cost Per Lead	currency

ID	Name	Symbol
`conversions`	Conversions	number
`postClickConversions`	Post-Click Conversions	number
`viewThroughConversions`	View-Through Conversions	number
`conversionRate`	Conversion Rate	%
`conversionCost`	Cost Per Conversion	currency
`conversionValue`	Total Conversion Value	currency
`returnOnSpend`	Return On Ad Spend	currency
`externalWebsiteConversions`	Website Conversions	number

ID	Name	Symbol
`videoFirstQuartileCompletions`	Video Views at 25%	number
`videoMidpointCompletions`	Video Views at 50%	number
`videoThirdQuartileCompletions`	Video Views at 75%	number
`videoViews`	Video Views	number
`videoCompletions`	Video Completions	number
`viralVideoStarts`	Viral Video Starts	number
`viralVideoCompletions`	Viral Video Completions	number
`viralVideoFirstQuartileCompletions`	Viral Video Views at 25%	number
`viralVideoMidpointCompletions`	Viral Video Views at 50%	number
`viralVideoThirdQuartileCompletions`	Viral Video Views at 75%	number