LinkedIn Ads

Field reference and API usage

Field ReferenceLinkedIn Ads

LinkedIn Ads

Advertising

LinkedIn advertising platform for B2B marketing and professional audience targeting.

264 metrics70 dimensions4 data viewsoauth2 auth

Metrics

66

Performance 16

IDNameSymbol
approximateUniqueImpressionsReachnumber
impressionsImpressionsnumber
clicksClicksnumber
ctrCtr%
companyPageClicksCompany Page Clicksnumber
landingPageClicksLanding Page Clicksnumber
otherEngagementsOther Engagementsnumber
totalEngagementsTotal Engagementsnumber
totalSocialActionsTotal Social Actionsnumber
engagementRateEngagement Rate%
cpcCPCcurrency
cpmCPMcurrency
spendTotal Spentcurrency
spend_eurTotal Spent (EUR)currency
spend_gbpTotal Spent (GBP)currency
spend_usdTotal Spent (USD)currency

Social Actions 20

IDNameSymbol
likesLikesnumber
commentsCommentsnumber
sharesSharesnumber
reactionsReactionsnumber
followsFollowsnumber
viralClicksViral Clicksnumber
viralImpressionsViral Impressionsnumber
viralLikesViral Likesnumber
viralCommentsViral Commentsnumber
viralSharesViral Sharesnumber
viralFollowsViral Followsnumber
viralCompanyPageClicksViral Company Page Clicksnumber
viralLandingPageClicksViral Landing Page Clicksnumber
viralOtherEngagementsViral Other Engagementsnumber
viralTotalEngagementsViral Total Engagementsnumber
viralExternalWebsiteConversionsViral External Website Conversionsnumber
viralExternalWebsitePostClickConversionsViral External Website Post Click Conversionnumber
viralExternalWebsitePostViewConversionsViral External Website Post View Conversionsnumber
viralFullScreenPlaysViral Full Screen Playsnumber
viralReactionsViral Reactionsnumber

Sponsored InMail 7

IDNameSymbol
opensOpensnumber
sendsSendsnumber
textUrlClicksText URL Clicksnumber
actionClicksAction Clicksnumber
adUnitClicksAd Unit Clicksnumber
leadGenerationMailContactInfoSharesLead Generation Mail Contact Info Sharesnumber
leadGenerationMailInterestedClicksLead Generation Mail Interested Clicksnumber

One Click Lead Gen Campaigns 5

IDNameSymbol
oneClickLeadsLeadsnumber
oneClickLeadFormOpensLead Form Opensnumber
viralOneClickLeadsViral Leadsnumber
viralOneClickLeadFormOpensViral Form Opensnumber
oneClickLeadsCostCost Per Leadcurrency

Conversions 8

IDNameSymbol
conversionsConversionsnumber
postClickConversionsPost-Click Conversionsnumber
viewThroughConversionsView-Through Conversionsnumber
conversionRateConversion Rate%
conversionCostCost Per Conversioncurrency
conversionValueTotal Conversion Valuecurrency
returnOnSpendReturn On Ad Spendcurrency
externalWebsiteConversionsWebsite Conversionsnumber

Video 10

IDNameSymbol
videoFirstQuartileCompletionsVideo Views at 25%number
videoMidpointCompletionsVideo Views at 50%number
videoThirdQuartileCompletionsVideo Views at 75%number
videoViewsVideo Viewsnumber
videoCompletionsVideo Completionsnumber
viralVideoStartsViral Video Startsnumber
viralVideoCompletionsViral Video Completionsnumber
viralVideoFirstQuartileCompletionsViral Video Views at 25%number
viralVideoMidpointCompletionsViral Video Views at 50%number
viralVideoThirdQuartileCompletionsViral Video Views at 75%number

Dimensions

12

Time 3

IDName
DATEDate
MONTHMonth
YEARYear

Demographics 9

IDName
MEMBER_COMPANY_SIZEMember Company Size
MEMBER_INDUSTRYMember Industry
MEMBER_SENIORITYMember Seniority
MEMBER_JOB_TITLEMember Job Title
MEMBER_JOB_FUNCTIONMember Job Function
MEMBER_COUNTRY_V2Member Country
MEMBER_REGION_V2Member Region
MEMBER_COMPANYMember Company Name
SERVING_LOCATIONLocation
← All Integrations · API Reference · Powered by Oviond
LinkedIn Ads — Field Reference