Google Analytics

Field reference and API usage

Field ReferenceGoogle Analytics

Google Analytics

Web Analytics

Web analytics platform from Google

240 metrics246 dimensions2 data viewsoauth2 auth

Metrics

234

User 9

IDNameSymbol
ga:usersUsersnumber
ga:newUsersNew Usersnumber
ga:percentNewSessions% New Sessions%
ga:1dayUsers1 Day Active Usersnumber
ga:7dayUsers7 Day Active Usersnumber
ga:14dayUsers14 Day Active Usersnumber
ga:28dayUsers28 Day Active Usersnumber
ga:30dayUsers30 Day Active Usersnumber
ga:sessionsPerUserNumber of Sessions Per Usernumber

Session 7

IDNameSymbol
ga:sessionsSessionsnumber
ga:bouncesBouncesnumber
ga:bounceRateBounce Rate%
ga:sessionDurationSession Durationtime
ga:avgSessionDurationAvg. Session Durationtime
ga:uniqueDimensionCombinationsUnique Dimension Combinationsnumber
ga:hitsHitsnumber

Traffic Sources 1

IDNameSymbol
ga:organicSearchesOrganic Searchesnumber

Adwords 11

IDNameSymbol
ga:impressionsImpressionsnumber
ga:adClicksClicksnumber
ga:adCostCostcurrency
ga:CPMCPMcurrency
ga:CPCCPCcurrency
ga:CTRCTR%
ga:costPerTransactionCost Per Transactioncurrency
ga:costPerGoalConversionCost Per Goal Conversioncurrency
ga:costPerConversionCost Per Conversioncurrency
ga:RPCRevenue Per Clickcurrency
ga:ROASROAScurrency

Goal Conversions 7

IDNameSymbol
ga:goalStartsAllGoal Startsnumber
ga:goalCompletionsAllGoal Completionsnumber
ga:goalValueAllGoal Valuecurrency
ga:goalValuePerSessionPer Session Goal Valuecurrency
ga:goalConversionRateAllGoal Conversion Rate%
ga:goalAbandonsAllAbandoned Funnelsnumber
ga:goalAbandonRateAllTotal Abandonment Rate%

Page Tracking 10

IDNameSymbol
ga:pageValuePage Valuecurrency
ga:entrancesEntrancesnumber
ga:entranceRateEntrances / Pageviewsnumber
ga:pageviewsPageviewsnumber
ga:pageviewsPerSessionPages / Sessionnumber
ga:uniquePageviewsUnique Pageviewsnumber
ga:timeOnPageTime on Pagetime
ga:avgTimeOnPageAvg. Time on Pagetime
ga:exitsExitsnumber
ga:exitRate% Exit%

Internal Search 15

IDNameSymbol
ga:searchResultViewsResults Pageviewsnumber
ga:searchUniquesTotal Unique Searchesnumber
ga:avgSearchResultViewsResults Pageviews / Searchnumber
ga:searchSessionsSessions with Searchnumber
ga:percentSessionsWithSearch% Sessions with Search%
ga:searchDepthSearch Depthnumber
ga:avgSearchDepthAvg. Search Depthnumber
ga:searchRefinementsSearch Refinementsnumber
ga:percentSearchRefinements% Search Refinements%
ga:searchDurationTime After Searchtime
ga:avgSearchDurationAvg. Time After Searchtime
ga:searchExitsSearch Exitsnumber
ga:searchExitRate% Search Exits%
ga:searchGoalConversionRateAllSite Search Goal Conversion Rate%
ga:goalValueAllPerSearchPer Search Goal Valuecurrency

Site Speed 19

IDNameSymbol
ga:pageLoadTimePage Load Time (ms)time
ga:pageLoadSamplePage Load Samplenumber
ga:avgPageLoadTimeAvg. Page Load Time (sec)time
ga:domainLookupTimeDomain Lookup Time (ms)number
ga:avgDomainLookupTimeAvg. Domain Lookup Time (sec)time
ga:pageDownloadTimePage Download Time (ms)time
ga:avgPageDownloadTimeAvg. Page Download Time (sec)time
ga:redirectionTimeRedirection Time (ms)time
ga:avgRedirectionTimeAvg. Redirection Time (sec)time
ga:serverConnectionTimeServer Connection Time (ms)time
ga:avgServerConnectionTimeAvg. Server Connection Time (sec)time
ga:serverResponseTimeServer Response Time (ms)time
ga:avgServerResponseTimeAvg. Server Response Time (sec)time
ga:speedMetricsSampleSpeed Metrics Samplenumber
ga:domInteractiveTimeDocument Interactive Time (ms)time
ga:avgDomInteractiveTimeAvg. Document Interactive Time (sec)time
ga:domContentLoadedTimeDocument Content Loaded Time (ms)time
ga:avgDomContentLoadedTimeAvg. Document Content Loaded Time (sec)time
ga:domLatencyMetricsSampleDOM Latency Metrics Samplenumber

App Tracking 5

IDNameSymbol
ga:screenviewsScreen Viewsnumber
ga:uniqueScreenviewsUnique Screen Viewsnumber
ga:screenviewsPerSessionScreens / Sessionnumber
ga:timeOnScreenTime On Screentime
ga:avgScreenviewDurationAvg. Time On Screentime

Event Tracking 6

IDNameSymbol
ga:totalEventsTotal Eventsnumber
ga:uniqueEventsUnique Eventsnumber
ga:eventValueEvent Valuenumber
ga:avgEventValueAvg. Event Valuecurrency
ga:sessionsWithEventSessions with Eventnumber
ga:eventsPerSessionWithEventEvents / Session with Eventnumber

Ecommerce 42

IDNameSymbol
ga:transactionsTransactionsnumber
ga:transactionsPerSessionEcommerce Conversion Rate%
ga:transactionRevenueTransaction Revenuecurrency
ga:revenuePerTransactionAvg. Order Valuecurrency
ga:transactionRevenuePerSessionPer Session Valuecurrency
ga:transactionShippingShippingcurrency
ga:transactionTaxTaxcurrency
ga:totalValueTotal Valuecurrency
ga:itemQuantityQuantitynumber
ga:uniquePurchasesUnique Purchasesnumber
ga:revenuePerItemAvg. Pricecurrency
ga:itemRevenueProduct Revenuecurrency
ga:itemsPerPurchaseAvg. Quantitycurrency
ga:localTransactionRevenueLocal Revenuecurrency
ga:localTransactionShippingLocal Shippingcurrency
ga:localTransactionTaxLocal Taxcurrency
ga:localItemRevenueLocal Product Revenuecurrency
ga:buyToDetailRateBuy-to-Detail Rate%
ga:cartToDetailRateCart-to-Detail Rate%
ga:internalPromotionCTRInternal Promotion CTR%
ga:internalPromotionClicksInternal Promotion Clicksnumber
ga:internalPromotionViewsInternal Promotion Viewsnumber
ga:localProductRefundAmountLocal Product Refund Amountcurrency
ga:localRefundAmountLocal Refund Amountcurrency
ga:productAddsToCartProduct Adds To Cartnumber
ga:productCheckoutsProduct Checkoutsnumber
ga:productDetailViewsProduct Detail Viewsnumber
ga:productListCTRProduct List CTR%
ga:productListClicksProduct List Clicksnumber
ga:productListViewsProduct List Viewsnumber
ga:productRefundAmountProduct Refund Amountcurrency
ga:productRefundsProduct Refundsnumber
ga:productRemovesFromCartProduct Removes From Cartnumber
ga:productRevenuePerPurchaseProduct Revenue Per Purchase%
ga:quantityAddedToCartQuantity Added To Cartnumber
ga:quantityCheckedOutQuantity Checked Outnumber
ga:quantityRefundedQuantity Refundednumber
ga:quantityRemovedFromCartQuantity Removed From Cartnumber
ga:refundAmountRefund Amountcurrency
ga:revenuePerUserRevenue Per Usernumber
ga:totalRefundsRefundsnumber
ga:transactionsPerUserTransactions Per Usernumber

Social Interactions 3

IDNameSymbol
ga:socialInteractionsSocial Actionsnumber
ga:uniqueSocialInteractionsUnique Social Actionsnumber
ga:socialInteractionsPerSessionActions Per Social Sessionnumber

User Timings 3

IDNameSymbol
ga:userTimingValueUser Timing (ms)time
ga:userTimingSampleUser Timing Samplenumber
ga:avgUserTimingValueAvg. User Timing (sec)time

Exceptions 4

IDNameSymbol
ga:exceptionsExceptionsnumber
ga:exceptionsPerScreenviewExceptions / Screennumber
ga:fatalExceptionsCrashesnumber
ga:fatalExceptionsPerScreenviewCrashes / Screennumber

DoubleClick Campaign Manager 9

IDNameSymbol
ga:dcmFloodlightQuantityCM Conversionsnumber
ga:dcmFloodlightRevenueCM Revenuecurrency
ga:dcmCPCCM CPCcurrency
ga:dcmCTRCM CTR%
ga:dcmClicksCM Clicksnumber
ga:dcmCostCM Costcurrency
ga:dcmImpressionsCM Impressionsnumber
ga:dcmROASCM ROASnumber
ga:dcmRPCCM RPCcurrency

Adsense 10

IDNameSymbol
ga:adsenseRevenueAdSense Revenuecurrency
ga:adsenseAdUnitsViewedAdSense Ad Units Viewednumber
ga:adsenseAdsViewedAdSense Impressionsnumber
ga:adsenseAdsClicksAdSense Ads Clickednumber
ga:adsensePageImpressionsAdSense Page Impressionsnumber
ga:adsenseCTRAdSense CTR%
ga:adsenseECPMAdSense eCPMcurrency
ga:adsenseExitsAdSense Exitsnumber
ga:adsenseViewableImpressionPercentAdSense Viewable Impression %currency
ga:adsenseCoverageAdSense Coveragenumber

Publisher 10

IDNameSymbol
ga:totalPublisherImpressionsPublisher Impressionsnumber
ga:totalPublisherCoveragePublisher Coveragenumber
ga:totalPublisherMonetizedPageviewsPublisher Monetized Pageviewsnumber
ga:totalPublisherImpressionsPerSessionPublisher Impressions / Sessionnumber
ga:totalPublisherViewableImpressionsPercentPublisher Viewable Impressions %number
ga:totalPublisherClicksPublisher Clicksnumber
ga:totalPublisherCTRPublisher CTR%
ga:totalPublisherRevenuePublisher Revenuecurrency
ga:totalPublisherRevenuePer1000SessionsPublisher Revenue / 1000 Sessionscurrency
ga:totalPublisherECPMPublisher eCPMcurrency

Ad Exchange 10

IDNameSymbol
ga:adxImpressionsAdX Impressionsnumber
ga:adxCoverageAdX Coveragenumber
ga:adxMonetizedPageviewsAdX Monetized Pageviewsnumber
ga:adxImpressionsPerSessionAdX Impressions / Sessionnumber
ga:adxViewableImpressionsPercentAdX Viewable Impressions %%
ga:adxClicksAdX Clicksnumber
ga:adxCTRAdX CTR%
ga:adxRevenueAdX Revenuecurrency
ga:adxRevenuePer1000SessionsAdX Revenue / 1000 Sessionscurrency
ga:adxECPMAdX eCPMcurrency

DoubleClick for Publishers Backfill 10

IDNameSymbol
ga:backfillImpressionsGAM Backfill Impressionsnumber
ga:backfillCoverageGAM Backfill Coveragenumber
ga:backfillMonetizedPageviewsGAM Backfill Monetized Pageviewsnumber
ga:backfillImpressionsPerSessionGAM Backfill Impressions / Sessionnumber
ga:backfillViewableImpressionsPercentGAM Backfill Viewable Impressions %%
ga:backfillClicksGAM Backfill Clicksnumber
ga:backfillCTRGAM Backfill CTR%
ga:backfillRevenueGAM Backfill Revenuecurrency
ga:backfillRevenuePer1000SessionsGAM Backfill Revenue / 1000 Sessionscurrency
ga:backfillECPMGAM Backfill eCPMcurrency

DoubleClick for Publishers 10

IDNameSymbol
ga:dfpImpressionsGAM Impressionsnumber
ga:dfpCoverageGAM Coveragenumber
ga:dfpMonetizedPageviewsGAM Monetized Pageviewsnumber
ga:dfpImpressionsPerSessionGAM Impressions / Sessionnumber
ga:dfpViewableImpressionsPercentGAM Viewable Impressions %%
ga:dfpClicksGAM Clicksnumber
ga:dfpCTRGAM CTR%
ga:dfpRevenueGAM Revenuecurrency
ga:dfpRevenuePer1000SessionsGAM Revenue / 1000 Sessionscurrency
ga:dfpECPMGAM eCPMcurrency

Lifetime Value and Cohorts 16

IDNameSymbol
ga:cohortActiveUsersActive Usersnumber
ga:cohortAppviewsPerUserAppviews Per Usernumber
ga:cohortAppviewsPerUserWithLifetimeCriteriaAppviews Per User (LTV)number
ga:cohortGoalCompletionsPerUserGoal Completions Per Usernumber
ga:cohortGoalCompletionsPerUserWithLifetimeCriteriaGoal Completions Per User (LTV)number
ga:cohortPageviewsPerUserPageviews Per Usernumber
ga:cohortPageviewsPerUserWithLifetimeCriteriaPageviews Per User (LTV)number
ga:cohortRetentionRateUser Retention%
ga:cohortRevenuePerUserRevenue Per Usercurrency
ga:cohortRevenuePerUserWithLifetimeCriteriaRevenue Per User (LTV)currency
ga:cohortSessionDurationPerUserSession Duration Per Usertime
ga:cohortSessionDurationPerUserWithLifetimeCriteriaSession Duration Per User (LTV)time
ga:cohortSessionsPerUserSessions Per Usernumber
ga:cohortSessionsPerUserWithLifetimeCriteriaSessions Per User (LTV)number
ga:cohortTotalUsersTotal Usersnumber
ga:cohortTotalUsersWithLifetimeCriteriaTotal Users With Lifetime Criterianumber

DoubleClick Bid Manager 9

IDNameSymbol
ga:dbmCPADV360 eCPAcurrency
ga:dbmCPCDV360 eCPCcurrency
ga:dbmCPMDV360 eCPMcurrency
ga:dbmCTRDV360 CTR%
ga:dbmClicksDV360 Clicksnumber
ga:dbmConversionsDV360 Conversionsnumber
ga:dbmCostDV360 Costcurrency
ga:dbmImpressionsDV360 Impressionsnumber
ga:dbmROASDV360 ROAScurrency

DoubleClick Search 8

IDNameSymbol
ga:dsCPCSA360 CPCcurrency
ga:dsCTRSA360 CTR%
ga:dsClicksSA360 Clicksnumber
ga:dsCostSA360 Costcurrency
ga:dsImpressionsSA360 Impressionsnumber
ga:dsProfitSA360 Profitcurrency
ga:dsReturnOnAdSpendSA360 ROAScurrency
ga:dsRevenuePerClickSA360 RPCcurrency

Dimensions

242

Time 3

IDName
DATEDate
MONTHMonth
YEARYear

User 10

IDName
ga:userTypeUser Type
ga:sessionCountCount of Sessions
ga:daysSinceLastSessionDays Since Last Session
ga:userDefinedValueUser Defined Value
ga:userBucketUser Bucket
ga:dateHourHour of Day
ga:yearMonthMonth of Year
ga:dayDay of Month
ga:dayOfWeekDay Of Week
ga:dayOfWeekNameDay Of Week Name

Session 1

IDName
ga:sessionDurationBucketSession Duration

Traffic Sources 11

IDName
ga:referralPathReferral Path
ga:fullReferrerFull Referrer
ga:campaignCampaign
ga:sourceSource
ga:mediumMedium
ga:sourceMediumSource / Medium
ga:keywordKeyword
ga:adContentAd Content
ga:socialNetworkSocial Network
ga:hasSocialSourceReferralSocial Source Referral
ga:campaignCodeCampaign Code

Adwords 20

IDName
ga:adGroupGoogle Ads: Ad Group
ga:adSlotGoogle Ads: Ad Slot
ga:adDistributionNetworkAd Distribution Network
ga:adMatchTypeQuery Match Type
ga:adKeywordMatchTypeKeyword Match Type
ga:adMatchedQuerySearch Query
ga:adPlacementDomainPlacement Domain
ga:adPlacementUrlPlacement URL
ga:adFormatAd Format
ga:adTargetingTypeTargeting Type
ga:adTargetingOptionPlacement Type
ga:adDisplayUrlDisplay URL
ga:adDestinationUrlDestination URL
ga:adwordsCustomerIDGoogle Ads Customer ID
ga:adwordsCampaignIDGoogle Ads Campaign ID
ga:adwordsAdGroupIDGoogle Ads Ad Group ID
ga:adwordsCreativeIDGoogle Ads Creative ID
ga:adwordsCriteriaIDGoogle Ads Criteria ID
ga:adQueryWordCountQuery Word Count
ga:isTrueViewVideoAdTrueView Video Ad

Goal Conversions 4

IDName
ga:goalCompletionLocationGoal Completion Location
ga:goalPreviousStep1Goal Previous Step - 1
ga:goalPreviousStep2Goal Previous Step - 2
ga:goalPreviousStep3Goal Previous Step - 3

Platform/Device 12

IDName
ga:browserBrowser
ga:browserVersionBrowser Version
ga:operatingSystemOperating System
ga:operatingSystemVersionOperating System Version
ga:mobileDeviceBrandingMobile Device Branding
ga:mobileDeviceModelMobile Device Model
ga:mobileInputSelectorMobile Input Selector
ga:mobileDeviceInfoMobile Device Info
ga:mobileDeviceMarketingNameMobile Device Marketing Name
ga:deviceCategoryDevice Category
ga:browserSizeBrowser Size
ga:dataSourceData Source

Geo Network 17

IDName
ga:continentContinent
ga:subContinentSub Continent
ga:countryCountry
ga:regionRegion
ga:metroMetro
ga:cityCity
ga:latitudeLatitude
ga:longitudeLongitude
ga:networkDomainNetwork Domain
ga:networkLocationService Provider
ga:cityIdCity ID
ga:continentIdContinent ID
ga:countryIsoCodeCountry ISO Code
ga:metroIdMetro ID
ga:regionIdRegion ID
ga:regionIsoCodeRegion ISO Code
ga:subContinentCodeSub Continent Code

System 7

IDName
ga:flashVersionFlash Version
ga:javaEnabledJava Support
ga:languageLanguage
ga:screenColorsScreen Colors
ga:sourcePropertyDisplayNameSource Property Display Name
ga:sourcePropertyTrackingIdSource Property Tracking ID
ga:screenResolutionScreen Resolution

Page Tracking 12

IDName
ga:hostnameHostname
ga:pagePathPage
ga:pagePathLevel1Page Path Level 1
ga:pagePathLevel2Page Path Level 2
ga:pagePathLevel3Page Path Level 3
ga:pagePathLevel4Page Path Level 4
ga:pageTitlePage Title
ga:landingPagePathLanding Page
ga:secondPagePathSecond Page
ga:exitPagePathExit Page
ga:previousPagePathPrevious Page Path
ga:pageDepthPage Depth

Internal Search 7

IDName
ga:searchUsedSite Search Status
ga:searchKeywordSearch Term
ga:searchKeywordRefinementRefined Keyword
ga:searchCategorySite Search Category
ga:searchStartPageStart Page
ga:searchDestinationPageDestination Page
ga:searchAfterDestinationPageDestination Page

App Tracking 8

IDName
ga:appInstallerIdApp Installer ID
ga:appVersionApp Version
ga:appNameApp Name
ga:appIdApp ID
ga:screenNameScreen Name
ga:screenDepthScreen Depth
ga:landingScreenNameLanding Screen
ga:exitScreenNameExit Screen

Event Tracking 3

IDName
ga:eventCategoryEvent Category
ga:eventActionEvent Action
ga:eventLabelEvent Label

Ecommerce 21

IDName
ga:transactionIdTransaction ID
ga:affiliationAffiliation
ga:sessionsToTransactionSessions to Transaction
ga:daysToTransactionDays to Transaction
ga:productSkuProduct SKU
ga:productNameProduct
ga:productCategoryProduct Category
ga:currencyCodeCurrency Code
ga:checkoutOptionsCheckout Options
ga:internalPromotionCreativeInternal Promotion Creative
ga:internalPromotionIdInternal Promotion ID
ga:internalPromotionNameInternal Promotion Name
ga:internalPromotionPositionInternal Promotion Position
ga:orderCouponCodeOrder Coupon Code
ga:productBrandProduct Brand
ga:productCategoryHierarchyProduct Category (Enhanced Ecommerce)
ga:productCouponCodeProduct Coupon Code
ga:productListNameProduct List Name
ga:productListPositionProduct List Position
ga:productVariantProduct Variant
ga:shoppingStageShopping Stage

Social Interactions 5

IDName
ga:socialInteractionNetworkSocial Network
ga:socialInteractionActionSocial Action
ga:socialInteractionNetworkActionSocial Network and Action (Hit)
ga:socialInteractionTargetSocial Entity
ga:socialEngagementTypeSocial Type

User Timings 3

IDName
ga:userTimingCategoryTiming Category
ga:userTimingLabelTiming Label
ga:userTimingVariableTiming Variable

Exceptions 1

IDName
ga:exceptionDescriptionException Description

Content Experiments 4

IDName
ga:experimentIdExperiment ID
ga:experimentVariantVariant
ga:experimentCombinationExperiment ID with Variant
ga:experimentNameExperiment Name

DoubleClick Campaign Manager 45

IDName
ga:dcmClickAdCM360 Ad (GA Model)
ga:dcmClickAdIdCM360 Ad ID (GA Model)
ga:dcmClickAdTypeIdCM360 Ad Type ID
ga:dcmClickAdvertiserCM360 Advertiser (GA Model)
ga:dcmClickAdvertiserIdCM360 Advertiser ID (GA Model)
ga:dcmClickCampaignCM360 Campaign (GA Model)
ga:dcmClickCampaignIdCM360 Campaign ID (GA Model)
ga:dcmClickCreativeIdCM360 Creative ID (GA Model)
ga:dcmClickCreativeCM360 Creative (GA Model)
ga:dcmClickRenderingIdCM360 Rendering ID (GA Model)
ga:dcmClickCreativeTypeCM360 Creative Type (GA Model)
ga:dcmClickCreativeTypeIdCM360 Creative Type ID (GA Model)
ga:dcmClickCreativeVersionCM360 Creative Version (GA Model)
ga:dcmClickSiteCM360 Site (GA Model)
ga:dcmClickSiteIdCM360 Site ID (GA Model)
ga:dcmClickSitePlacementCM360 Placement (GA Model)
ga:dcmClickSitePlacementIdCM360 Placement ID (GA Model)
ga:dcmClickSpotIdCM360 Floodlight Configuration ID (GA Model)
ga:dcmFloodlightActivityCM360 Activity
ga:dcmFloodlightActivityAndGroupCM360 Activity and Group
ga:dcmFloodlightActivityGroupCM360 Activity Group
ga:dcmFloodlightActivityGroupIdCM360 Activity Group ID
ga:dcmFloodlightActivityIdCM360 Activity ID
ga:dcmFloodlightAdvertiserIdCM360 Advertiser ID
ga:dcmFloodlightSpotIdCM360 Floodlight Configuration ID
ga:dcmLastEventAdCM360 Ad
ga:dcmLastEventAdIdCM360 Ad ID (CM360 Model)
ga:dcmLastEventAdTypeCM360 Ad Type (CM360 Model)
ga:dcmLastEventAdTypeIdCM360 Ad Type ID (CM360 Model)
ga:dcmLastEventAdvertiserCM360 Advertiser (CM360 Model)
ga:dcmLastEventAdvertiserIdCM360 Advertiser ID (CM360 Model)
ga:dcmLastEventAttributionTypeCM360 Attribution Type (CM360 Model)
ga:dcmLastEventCampaignCM360 Campaign (CM360 Model)
ga:dcmLastEventCampaignIdCM360 Campaign ID (CM360 Model)
ga:dcmLastEventCreativeIdCM360 Creative ID (CM360 Model)
ga:dcmLastEventCreativeCM360 Creative (CM360 Model)
ga:dcmLastEventRenderingIdCM360 Rendering ID (CM360 Model)
ga:dcmLastEventCreativeTypeCM360 Creative Type (CM360 Model)
ga:dcmLastEventCreativeTypeIdCM360 Creative Type ID (CM360 Model)
ga:dcmLastEventCreativeVersionCM360 Creative Version (CM360 Model)
ga:dcmLastEventSiteCM360 Site (CM360 Model)
ga:dcmLastEventSiteIdCM360 Site ID (CM360 Model)
ga:dcmLastEventSitePlacementCM360 Placement (CM360 Model)
ga:dcmLastEventSitePlacementIdCM360 Placement ID (CM360 Model)
ga:dcmLastEventSpotIdCM360 Floodlight Configuration ID (CM360 Model)

Audience 5

IDName
ga:userAgeBracketAge
ga:userGenderGender
ga:interestOtherCategoryOther Category
ga:interestAffinityCategoryAffinity Category (reach)
ga:interestInMarketCategoryIn-Market Segment

DoubleClick for Publishers Backfill 2

IDName
ga:dfpLineItemIdGAM Line Item ID
ga:dfpLineItemNameGAM Line Item Name

Lifetime Value and Cohorts 6

IDName
ga:acquisitionCampaignAcquisition Campaign
ga:acquisitionMediumAcquisition Medium
ga:acquisitionSourceAcquisition Source
ga:acquisitionSourceMediumAcquisition Source / Medium
ga:acquisitionTrafficChannelAcquisition Channel
ga:cohortCohort

Channel Grouping 1

IDName
ga:channelGroupingDefault Channel Grouping

DoubleClick Bid Manager 22

IDName
ga:dbmClickAdvertiserDV360 Advertiser (GA Model)
ga:dbmClickAdvertiserIdDV360 Advertiser ID (GA Model)
ga:dbmClickCreativeIdDV360 Creative ID (GA Model)
ga:dbmClickExchangeDV360 Exchange (GA Model)
ga:dbmClickExchangeIdDV360 Exchange ID (GA Model)
ga:dbmClickInsertionOrderDV360 Insertion Order (GA Model)
ga:dbmClickInsertionOrderIdDV360 Insertion Order ID (GA Model)
ga:dbmClickLineItemDV360 Line Item NAME (GA Model)
ga:dbmClickLineItemIdDV360 Line Item ID (GA Model)
ga:dbmClickSiteDV360 Site (GA Model)
ga:dbmClickSiteIdDV360 Site ID (GA Model)
ga:dbmLastEventAdvertiserDV360 Advertiser (CM360 Model)
ga:dbmLastEventAdvertiserIdDV360 Advertiser ID (CM360 Model)
ga:dbmLastEventCreativeIdDV360 Creative ID (CM360 Model)
ga:dbmLastEventExchangeDV360 Exchange (CM360 Model)
ga:dbmLastEventExchangeIdDV360 Exchange ID (CM360 Model)
ga:dbmLastEventInsertionOrderDV360 Insertion Order (CM360 Model)
ga:dbmLastEventInsertionOrderIdDV360 Insertion Order ID (CM360 Model)
ga:dbmLastEventLineItemDV360 Line Item (CM360 Model)
ga:dbmLastEventLineItemIdDV360 Line Item ID (CM360 Model)
ga:dbmLastEventSiteDV360 Site (CM360 Model)
ga:dbmLastEventSiteIdDV360 Site ID (CM360 Model)

DoubleClick Search 12

IDName
ga:dsAdGroupSA360 Ad Group
ga:dsAdGroupIdSA360 Ad Group ID
ga:dsAdvertiserSA360 Advertiser
ga:dsAdvertiserIdSA360 Advertiser ID
ga:dsAgencySA360 Agency
ga:dsAgencyIdSA360 Agency ID
ga:dsCampaignSA360 Campaign
ga:dsCampaignIdSA360 Campaign ID
ga:dsEngineAccountSA360 Engine Account
ga:dsEngineAccountIdSA360 Engine Account ID
ga:dsKeywordSA360 Keyword
ga:dsKeywordIdSA360 Keyword ID
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